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about creazitivity

Nice that you’re here.

Let me tell you a little bit about creazitivity and myself. Creazitivity is the domain where I post my commercial work and free work. In case you hadn’t noticed yet, I am concept freak ‘crazy about creative branding’ with an unstoppable passion to come up with new ideas. Beside concept development and art direction on a commercial basis, I collect freely floating conceptual ideas and develop them into brands or experiments, which I try to swing into the market place, regularly joining forces with other creatives, strategists, scientists and friends.

I studied at the Hallo Academy©, academy for applied creativity based in Amsterdam. Here I was trained by strategists, artists, brand architects, lateral preachers and creatives to come up with tons of ideas, select the best, define powerful insights, present the concept, make them work in execution, and to go back to my roots and be a free person without boundaries and prejudice.

After my studies and internship at John Doe Amsterdam, I started working in the advertising industry as Art Director working in multi-disciplinary teams at Media Republic (4 years), later on at IDTV (1,5 years) followed by Muse Amsterdam as Associate Creative Director (almost 3 years now). Developing concepts for international brands such as Mattel Hot Wheels, Axe, Heineken, Tommy Hilfiger, Samsung, Philips & Bosch, using a media independent approach mixing digital with traditional communication. Working with and leading teams of specialists with all sorts of backgrounds, to together create both inspiring and moving campaigns that rock the world of brands and consumers.

If you would like to meet or write me, or receive my Curriculum Vitae, please feel free to contact me. I’m always interested in meeting new like mindeds, to share a laugh and thoughts. I try to update the site as often as it’s relevant, to share the latest crazy ideas and creative developments. Hope you enjoy what you see. Take care.

Philia Beroud