Featured Portfolio Projects
The incredible illusions after sunset in Efteling
This literally was a dream project for the Efteling, the largest theme park in the Netherlands. Efteling caters to both children and adults with its cultural, romantic and nostalgic themes and variety of amusement rides.
For the winter period in which the park is also open late at night, Efteling wanted something special to attract both regular as well as new visitors. We created the Incredible illusions after sunset.
We created three new attractions, using interactive installation and projection mapping to treat visitors with an impressive spectacle and extension of the experience of the main Efteling attractions. In social media, banners, blogs, and print the images of the illusions were used to promote the winter edition with new magical illusions after sunset. A special teaser video was sent out to press, ambassadors and fan sites to invite them the opening night resulting in extensive media coverage on TV, radio and online. But more importantly visitors loved the new adventures that perfectly enhanced the overall park experience and wanted to come see them sometimes even more than once.